Core Concepts
To provide more scientific music education for Chinese children. To integrate music into life, to learn instruments happily.
Center Introduction
To integrate music into life,to learn instruments happily.
  • Brand Story
  • Message from CEO
  • Brand Culture
  • Developing Process
  • Brand Story

        Hailun Piano is the only private instrument enterprise listed in China. (Stock code: 300329) It is honored the key implemented high-tech enterprise of national torch program, the Vice chairman unit of Chinese Musical Instrument Association, the National Cultural Industry Demonstration Base, and the key enterprise of National Cultural Export. The vertical pianos and grand pianos made by Hailun are exported to Europe, the United States, Japan and other countries, having been widely recognized and praised locally. There are more than 1000 sale agents in the world who sell Hailun products.

    Hailun Art Education Investment Co., Ltd. is a wholly owned subsidiary of Hailun piano. Hailun Art Education purchases and integrates high quality education projects and educational institutions both at home and abroad, making all efforts to create a Hailun brand education system to provide a more comprehensive and scientific art education for Chinese children. Hailun Art Education has independently developed Hailun intelligent piano series products, gathering experts and professors of colleges and universities in music education to develop matched teaching materials for intelligent piano classes. Meanwhile, the self-developed software system and advanced teaching method are used together to achieve a one-to-many class, in which interactions between children and piano, children and children can be realized. It also seeks to cooperate with the world's first-class art institutions to introduce foreign teaching methods and teaching ideas to China, to develop an elementary music education course with the most advanced music education concept and the oldest Chinese classical culture.

    Hailun Music Center is directly under the command of Hailun Art Education Investment Co., Ltd. At present, Hailun Music Center has opened EMP course, Hailun intelligent piano courses (one-to-many) and European elite piano courses (one-to-one). Hailun will also offer a variety of art courses such as guitar course and violin course. Our European advanced education concept and innovative teaching mode are deeply recognized by children and parents. We are committed to teaching and researching, ensuring teaching quality and providing scientific and high-quality art and music education for children. 

  •    Is it funny that a fish wants to teach a cow to become a good swimmer, that a leopard tries so hard to let a hawk be a sprint champion? Actually, such kind of stories are happening around us. Our own recognition limits our imagination. We are used to cultivating our children to be the shape that we have in mind, and in the end, even if it works, we just receive a limited glory. Every child is unique and what we’ve already known is just part of him or her. There is still a large potential of them that we haven’t known. What an educator should do is trying to get to know children in their different expressions, providing environment and nutrition, guiding and inspiring children’s own talents and letting them grow up to be the best of their own.

      It is the most important to respect children and regard them as an independent soul, not as appendages and reproductions of adults. We should give children freedom to explore, freedom to express and freedom to think and create. Doing so, such kind of education can let the flower inside every child grow freely beyond our imagination but not be cultivated in a flowerpot.     

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    Mission: To provide more scientific music education for Chinese children.

    Vision: To become the most influential art education institution.

    Values: responsibility, profession, innovation and care

     

  • 2015.12.17 Vienna

    Signing intention agreement between Hailun Art Education Investment Co., Ltd. and the University of Music and Performing Arts Vienna.

    2016.3.26 Kunming

    Professors from the University of Music and Performing Arts Vienna began to try their lessons in China.

    2016.6.27 Vienna

    Hailun Art Education Investment Co., Ltd and the University of Music and Performing Arts Vienna signed a strategic agreement.  

    2016.7.2 Beijing

    The awarding ceremony of “Vienna EMP Elementary Music Program” in Beijing Exhibition Hall.

    2016.7.7 Kunming

    The first faculty training by professors from the University of Music and Performing Arts Vienna.

    2016.8.29 Shanghai

    Professors from the University of Music and Performing Arts Vienna demonstrate EMP courses for early education teachers.

    2016.9.1 Kunming

    The second faculty training by professors from the University of Music and Performing Arts Vienna.

    2017.4.10 Ningbo

    The third faculty training by professors from the University of Music and Performing Arts Vienna in Hailun Music Center.

    2017.9.1 Ningbo

    The fourth faculty training by professors from the University of Music and Performing Arts Vienna in Hailun Music Center.

    2017.10.21 Ningbo

    The first Hailun Music Center in China starts to enroll students.

Brand Story
ELIE is focused to convey all-round care for global families.
Brand Story

    Hailun Piano is the only private instrument enterprise listed in China. (Stock code: 300329) It is honored the key implemented high-tech enterprise of national torch program, the Vice chairman unit of Chinese Musical Instrument Association, the National Cultural Industry Demonstration Base, and the key enterprise of National Cultural Export. The vertical pianos and grand pianos made by Hailun are exported to Europe, the United States, Japan and other countries, having been widely recognized and praised locally. There are more than 1000 sale agents in the world who sell Hailun products.

Hailun Art Education Investment Co., Ltd. is a wholly owned subsidiary of Hailun piano. Hailun Art Education purchases and integrates high quality education projects and educational institutions both at home and abroad, making all efforts to create a Hailun brand education system to provide a more comprehensive and scientific art education for Chinese children. Hailun Art Education has independently developed Hailun intelligent piano series products, gathering experts and professors of colleges and universities in music education to develop matched teaching materials for intelligent piano classes. Meanwhile, the self-developed software system and advanced teaching method are used together to achieve a one-to-many class, in which interactions between children and piano, children and children can be realized. It also seeks to cooperate with the world's first-class art institutions to introduce foreign teaching methods and teaching ideas to China, to develop an elementary music education course with the most advanced music education concept and the oldest Chinese classical culture.

Hailun Music Center is directly under the command of Hailun Art Education Investment Co., Ltd. At present, Hailun Music Center has opened EMP course, Hailun intelligent piano courses (one-to-many) and European elite piano courses (one-to-one). Hailun will also offer a variety of art courses such as guitar course and violin course. Our European advanced education concept and innovative teaching mode are deeply recognized by children and parents. We are committed to teaching and researching, ensuring teaching quality and providing scientific and high-quality art and music education for children. 

Message from CEO

   Is it funny that a fish wants to teach a cow to become a good swimmer, that a leopard tries so hard to let a hawk be a sprint champion? Actually, such kind of stories are happening around us. Our own recognition limits our imagination. We are used to cultivating our children to be the shape that we have in mind, and in the end, even if it works, we just receive a limited glory. Every child is unique and what we’ve already known is just part of him or her. There is still a large potential of them that we haven’t known. What an educator should do is trying to get to know children in their different expressions, providing environment and nutrition, guiding and inspiring children’s own talents and letting them grow up to be the best of their own.

  It is the most important to respect children and regard them as an independent soul, not as appendages and reproductions of adults. We should give children freedom to explore, freedom to express and freedom to think and create. Doing so, such kind of education can let the flower inside every child grow freely beyond our imagination but not be cultivated in a flowerpot.     

Brand Culture

 

 

 

 

 

Mission: To provide more scientific music education for Chinese children.

Vision: To become the most influential art education institution.

Values: responsibility, profession, innovation and care

 

Developing Process

2015.12.17 Vienna

Signing intention agreement between Hailun Art Education Investment Co., Ltd. and the University of Music and Performing Arts Vienna.

2016.3.26 Kunming

Professors from the University of Music and Performing Arts Vienna began to try their lessons in China.

2016.6.27 Vienna

Hailun Art Education Investment Co., Ltd and the University of Music and Performing Arts Vienna signed a strategic agreement.  

2016.7.2 Beijing

The awarding ceremony of “Vienna EMP Elementary Music Program” in Beijing Exhibition Hall.

2016.7.7 Kunming

The first faculty training by professors from the University of Music and Performing Arts Vienna.

2016.8.29 Shanghai

Professors from the University of Music and Performing Arts Vienna demonstrate EMP courses for early education teachers.

2016.9.1 Kunming

The second faculty training by professors from the University of Music and Performing Arts Vienna.

2017.4.10 Ningbo

The third faculty training by professors from the University of Music and Performing Arts Vienna in Hailun Music Center.

2017.9.1 Ningbo

The fourth faculty training by professors from the University of Music and Performing Arts Vienna in Hailun Music Center.

2017.10.21 Ningbo

The first Hailun Music Center in China starts to enroll students.

Center dynamics
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